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User Interaction Metrics in SEO are data points that measure how users engage with a website after arriving from search engine results. These metrics help understand user behavior, such as clicks, time spent on pages, and navigation patterns, which can influence search rankings.
Synonyms: User Engagement Metrics, User Behavior Metrics, SEO Interaction Data, Website Interaction Metrics
User Interaction Metrics provide insights into how visitors interact with your site. Search engines use this data to evaluate the relevance and quality of your content. For example, a high click-through rate (CTR) combined with longer session durations can signal that your page meets user intent, potentially boosting your rankings.
Key metrics include click-through rate, bounce rate, dwell time, and session duration. Click-through rate measures how often users click your link in search results. Bounce rate tracks the percentage of visitors who leave after viewing only one page. Dwell time is the amount of time a user spends on a page before returning to search results. Session duration captures the total time spent on your site during a visit.
Analyzing these metrics helps identify areas for improvement. For instance, a high bounce rate might indicate that your content doesn't match user expectations or that the page experience needs enhancement. Improving page load speed, making content more engaging, and ensuring clear navigation can positively impact these metrics.
