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A User Interaction Metric in SEO refers to the data that measures how users engage with a website or its content. These metrics help understand user behavior, such as clicks, time spent on a page, scroll depth, and other actions that indicate how users interact with a site after arriving from search engines.
Synonyms: User Engagement Metric, User Behavior Metric, User Activity Metric, Interaction Data
User Interaction Metrics provide valuable insights into how visitors experience your website. Search engines like Google use these metrics to evaluate the relevance and quality of your content. High engagement often signals to search engines that your site is useful, which can improve your rankings.
SEO professionals analyze these metrics to optimize websites for better user experience and higher search rankings. By tracking metrics like click-through rate, bounce rate, and dwell time, they can identify areas for improvement and adjust content, design, or navigation accordingly.
