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User Interaction Data in SEO refers to the information collected about how users engage with a website or search engine results. This data includes actions like clicks, scrolls, time spent on pages, and other behaviors that indicate user interest and satisfaction.
Synonyms: User Engagement Data, User Behavior Data, Interaction Metrics, User Activity Data
User Interaction Data helps search engines understand which websites provide valuable and relevant content to users. By analyzing this data, search engines can improve their ranking algorithms to show the most useful results, enhancing the overall search experience.
SEO professionals use User Interaction Data to optimize websites by identifying what content attracts and retains visitors. Metrics like click-through rates, bounce rates, and dwell time are analyzed to make informed decisions about content improvements and user experience enhancements.
Examples include the number of clicks on a search result, the time a user spends on a page (dwell time), scrolling behavior, and interactions with site elements like buttons or links. These data points help measure engagement and content effectiveness.
