Voted #1 AI Writer
User Exit Rate in SEO refers to the percentage of visitors who leave a website from a specific page after viewing it, rather than continuing to other pages on the site. It measures how often a page is the last one viewed in a user's session.
Synonyms: page exit rate, exit percentage, user page exit rate, website exit rate
User Exit Rate shows which pages on your website are the final stop for visitors. A high exit rate on a page means many users leave your site after viewing that page. This metric helps identify pages that might be causing users to leave, whether due to content, design, or navigation issues.
While both metrics involve users leaving a site, Bounce Rate measures visitors who leave after viewing only one page, without interacting further. User Exit Rate, however, tracks exits from any page, even if the user has visited multiple pages before leaving.
Tracking exit rates helps pinpoint pages that may need improvement to keep users engaged longer. For example, a product page with a high exit rate might indicate issues like unclear information or poor call-to-action, signaling a need for optimization.
What is a good User Exit Rate? It varies by page type, but generally, lower exit rates are better. High exit rates on key pages may need attention.
Can a high exit rate be positive? Yes, on pages like a thank-you or confirmation page, a high exit rate is expected since the user has completed their goal.
How can I reduce User Exit Rate? Improve page content, enhance navigation, add clear calls-to-action, and ensure fast loading times to keep users engaged.
