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User Engagement Rate in SEO refers to the measurement of how actively users interact with a website after arriving from search engine results. It indicates the level of user involvement through actions such as clicks, time spent on the site, page views, and other interactions that show interest and engagement with the content.
Synonyms: engagement rate, user interaction rate, website engagement, visitor engagement
User Engagement Rate is a critical metric because it helps search engines understand how valuable and relevant your website content is to users. Higher engagement rates often lead to better search rankings as they signal that visitors find the site useful and engaging.
Marketers and SEO professionals use User Engagement Rate to evaluate the effectiveness of their content and website design. By analyzing engagement data, they can optimize pages to improve user experience, increase retention, and boost conversions.
Common metrics that contribute to User Engagement Rate include:
