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A User Engagement Metric in SEO refers to the data points that measure how users interact with a website. These metrics help understand user behavior, such as how long visitors stay, what actions they take, and how they navigate through the site, which are crucial for optimizing search engine rankings.
Synonyms: User Interaction Metric, Engagement Rate, User Activity Metric, Visitor Engagement
User engagement metrics provide insights into how visitors experience your website. High engagement often signals to search engines that your content is valuable and relevant, which can improve your site's ranking in search results.
SEO professionals analyze metrics like time on site, pages per session, bounce rate, and click-through rates to identify areas for improvement. These metrics guide content strategy, website design, and technical SEO to enhance user experience and boost organic traffic.
