Voted #1 AI Writer
User Engagement in SEO refers to the measurement of how users interact with a website after arriving from search engine results. It includes actions like clicking, scrolling, time spent on the site, and other interactions that indicate user interest and satisfaction.
Synonyms: visitor interaction, user interaction, website engagement, audience engagement
User engagement is a critical factor for SEO because search engines like Google use it to assess the quality and relevance of a website. High user engagement signals that visitors find the content valuable, which can improve search rankings and increase organic traffic.
User engagement is measured through various metrics such as bounce rate, dwell time, click-through rate, and session duration. These metrics help website owners understand how users interact with their site and identify areas for improvement.
Examples include users clicking on internal links, spending several minutes reading content, commenting on blog posts, sharing content on social media, and completing desired actions like signing up for newsletters or making purchases.
