A User Behavior Metric in SEO refers to the data and measurements that track how users interact with a website. These metrics help understand user actions such as clicks, time spent on pages, navigation paths, and engagement levels, which are crucial for optimizing a website's search engine ranking and user experience.
Synonyms: User Interaction Metrics, User Engagement Metrics, Website User Behavior Data, SEO User Metrics

User behavior metrics provide insights into how visitors engage with your website. Search engines like Google use these metrics to evaluate the relevance and quality of your content. High engagement and positive user behavior can improve your site's ranking in search results.
SEO professionals analyze user behavior metrics to identify strengths and weaknesses in website design and content. Metrics such as bounce rate, session duration, and click patterns help optimize pages to better meet user needs and improve overall site performance.