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Search Term Research in SEO is the process of identifying and analyzing the specific words and phrases that people enter into search engines when looking for information, products, or services. It helps website owners and marketers understand what their target audience is searching for to optimize their content and improve search engine rankings.
Synonyms: Keyword Research, Search Query Analysis, SEO Search Term Analysis, Search Phrase Research
Search Term Research is crucial because it guides your SEO strategy by revealing the exact terms your potential customers use. This insight helps you create relevant content that matches user intent, increases organic traffic, and improves your website's visibility on search engine results pages (SERPs).
Marketers use Search Term Research to select keywords for website content, blog posts, meta tags, and paid advertising campaigns. By targeting the right search terms, they can attract more qualified visitors, enhance user engagement, and boost conversion rates.
For example, a company selling running shoes might discover popular search terms like "best running shoes for flat feet" or "affordable trail running shoes." Using these terms in their content helps them rank higher for those specific queries.
