Schema markup is a code that you add to your website to help search engines better understand and display your content in search results. It provides structured data about your web pages, which can lead to rich snippets and enhanced visibility in search engine results pages (SERPs).
Synonyms: Structured data markup, Rich snippets, Semantic vocabulary, Microdata
Schema markup is crucial for SEO because it helps search engines interpret your website's content more accurately. By implementing schema, you can:
Implementing schema markup involves adding specific code to your HTML. Here's a basic process:
Schema markup can be used for various types of content. Some common examples include:
What is the difference between schema markup and structured data?: Schema markup is a specific type of structured data that follows the schema.org vocabulary. All schema markup is structured data, but not all structured data is schema markup.
Does schema markup directly affect SEO rankings?: While schema markup doesn't directly impact rankings, it can improve click-through rates and visibility, which may indirectly boost your SEO performance.
Which schema markup format is best for SEO?: Google recommends using JSON-LD for schema markup, as it's easier to implement and maintain compared to Microdata or RDFa.
Can I use multiple types of schema markup on one page?: Yes, you can use multiple schema types on a single page as long as they accurately represent the content.