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Page Exit Rate in SEO refers to the percentage of visitors who leave a website from a specific page after viewing it, rather than continuing to other pages on the same site. It helps measure how often a page is the last one viewed in a user's session.
Synonyms: page exit percentage, exit percentage, page leave rate, exit rate for page
Understanding the Page Exit Rate helps website owners identify which pages might be causing visitors to leave. A high exit rate on a key page could indicate issues like poor content, confusing navigation, or lack of engagement, which can negatively impact SEO performance.
SEO professionals analyze Page Exit Rate to optimize user experience and site structure. By reducing exit rates on important pages, they can encourage visitors to explore more content, improving overall site engagement and search engine rankings.
If a blog post has a 70% exit rate, it means 70% of visitors leave the site after reading that post. Conversely, a product page with a low exit rate suggests visitors often continue to other pages, like the checkout or related products.
