Organic search refers to unpaid search results that appear on a search engine results page (SERP) based on their relevance to the user's search query, rather than as a result of paid advertising.
Synonyms: Natural search, Non-paid search, SEO traffic, Organic traffic, Organic listings
Organic search is crucial for businesses and website owners because it drives free, targeted traffic to their sites. Unlike paid advertising, organic search results are seen as more trustworthy by users and can lead to long-term, sustainable website growth.
Search engines use complex algorithms to determine the relevance and quality of web pages. These algorithms consider factors such as content quality, user experience, and backlinks to rank pages in organic search results. By optimizing your website for these factors, you can improve your organic search visibility.
To enhance your organic search performance: