Keyword Targeting in SEO is the practice of selecting and using specific keywords or phrases in your website content to attract and rank higher in search engine results for those terms.
Synonyms: keyword focus, keyword optimization, target keywords, SEO keyword targeting

Keyword targeting helps search engines understand what your content is about, making it easier for your site to appear in relevant search results. This increases your website's visibility and drives more organic traffic.
SEO professionals research popular and relevant keywords that potential visitors use. These keywords are then strategically placed in titles, headings, meta descriptions, and throughout the content to improve search rankings.
For example, a bakery might target keywords like "fresh bread delivery" or "best cupcakes near me" to attract local customers searching for those items.