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A Featured Snippet is a special search result format in Google that displays a concise answer to a user's query directly at the top of the search results page, often in a box.
Synonyms: Position Zero, Answer Box, Quick Answer, Rich Answer, Instant Answer
Featured Snippets are designed to provide quick answers to user queries without requiring them to click through to a website. They typically appear above the regular organic search results, in what's often called "Position Zero." Google automatically extracts these snippets from web pages that it determines best answer the user's question.
Securing a Featured Snippet can significantly boost your website's visibility and credibility. They often lead to increased organic traffic, as users are more likely to click on a result that Google has highlighted as particularly relevant. Additionally, Featured Snippets are increasingly important for voice search optimization, as virtual assistants often read out these snippets when answering voice queries.
There are several types of Featured Snippets that Google may display:
