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Exit Rate in SEO refers to the percentage of visitors who leave a website from a specific page after viewing it, without navigating to any other pages on the same site. It helps website owners understand which pages are the last ones users visit before leaving the site.
Synonyms: page exit rate, website exit percentage, exit percentage, exit metric
Exit Rate helps identify pages where users commonly leave your website, which can indicate issues with content, user experience, or relevance. Understanding Exit Rate allows you to optimize these pages to keep visitors engaged longer and improve overall site performance.
Exit Rate is used by SEO professionals to analyze user behavior on individual pages. By comparing Exit Rates across pages, you can pinpoint which pages may need improvement, such as better calls to action, more engaging content, or faster loading times.
If a blog post has an Exit Rate of 70%, it means 70% of visitors leave the site after reading that post. Conversely, a product page with a low Exit Rate might indicate that visitors are continuing to browse or make purchases.
