Exit Percentage in SEO refers to the metric that shows the percentage of visitors who leave your website from a specific page. It helps identify which pages are the last ones users visit before exiting your site.
Synonyms: Exit Rate, Page Exit Percentage, Website Exit Percentage

Exit Percentage helps website owners understand user behavior by showing which pages cause visitors to leave. High exit percentages on key pages might indicate issues like poor content, confusing navigation, or lack of engagement.
Marketers and SEO specialists use Exit Percentage to analyze the effectiveness of individual pages. By identifying pages with high exit rates, they can optimize content, improve user experience, and reduce bounce rates.
If a blog post has an exit percentage of 70%, it means 70% of visitors leave the site after reading that post. Conversely, a product page with a low exit percentage suggests visitors continue browsing or make a purchase.