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Engagement Rate in SEO measures how actively users interact with your website or content after finding it through search engines. It reflects the level of user involvement, such as clicks, comments, shares, and time spent on the site, indicating the effectiveness of your SEO efforts in attracting and retaining visitors.
Synonyms: User Engagement Rate, SEO Engagement Rate, Website Engagement, Visitor Engagement, Engagement Metrics
Engagement Rate helps you understand how well your content resonates with your audience. A higher engagement rate means visitors find your content valuable and relevant, which can improve your search engine rankings and drive more organic traffic.
Marketers and SEO specialists use engagement rate to evaluate the success of their SEO strategies. It guides content optimization, user experience improvements, and helps identify which pages or keywords generate the most meaningful interactions.
Common metrics that contribute to engagement rate include click-through rate (CTR), average session duration, pages per session, social shares, and comments. Tracking these helps you measure how users engage with your site after arriving from search results.
