Click Percentage in SEO refers to the proportion of users who click on a specific link or search result out of the total number of users who viewed that link or result. It is a key metric used to measure the effectiveness of a webpage or search listing in attracting clicks from search engine results pages (SERPs).
Synonyms: Click Through Rate, CTR, Click Ratio, Click Rate

Click Percentage helps website owners and SEO professionals understand how well their pages are performing in attracting user clicks. A higher click percentage indicates that the page or listing is appealing and relevant to users, which can lead to increased traffic and better search rankings.
Click Percentage is used to evaluate the success of SEO strategies, such as optimizing titles, meta descriptions, and content to make listings more attractive in search results. It also helps identify which keywords and pages are driving the most user engagement.
If a search result is shown 1,000 times and receives 100 clicks, the click percentage is 10%. This means 10% of users who saw the result clicked on it. Monitoring this metric over time can help improve SEO tactics.