Alt Text

Why Alt Text is Important for SEO

Alt text plays a crucial role in search engine optimization (SEO) by providing context to search engines about the content of images on a webpage. This helps search engines index images properly and understand the overall content of the page. Additionally, alt text improves web accessibility for visually impaired users who rely on screen readers to navigate websites.

How to Write Effective Alt Text for SEO

When writing alt text for SEO, follow these best practices:

1. Be descriptive but concise (aim for 125 characters or less)
2. Include relevant keywords naturally
3. Avoid keyword stuffing
4. Describe the image accurately
5. Don't start with "Image of" or "Picture of"

Examples of Good Alt Text

• For a product image: "Red leather wallet with multiple card slots"
• For an infographic: "Infographic showing 5 steps to improve website SEO"
• For a logo: "Company XYZ logo with blue and green geometric shapes"

Frequently Asked Questions

• What is the ideal length for alt text?: Aim for 125 characters or less to ensure compatibility with most screen readers.
• Should I use keywords in alt text?: Yes, but use them naturally and only if they accurately describe the image.
• Do all images need alt text?: While it's best to add alt text to all images, decorative images can use an empty alt attribute (alt="").
• Can alt text improve my SEO ranking?: Yes, well-written alt text can contribute to better image search rankings and overall SEO performance.