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Telemarketing is a sales technique where sales representatives use telephone calls to directly reach potential customers to promote products or services, generate leads, or close sales.
Synonyms: phone sales, telephone marketing, telephonic sales, phone marketing
Telemarketing allows businesses to connect directly with potential customers, making it a powerful tool for lead generation and customer acquisition. It helps companies reach a wide audience quickly and can be personalized to address customer needs.
Sales teams use telemarketing to introduce new products, follow up on leads, conduct market research, and close sales deals. It often involves cold calling, where representatives contact prospects who have not previously expressed interest.
Examples include a company calling potential clients to offer a subscription service, a charity organization soliciting donations over the phone, or a business following up with previous customers to upsell additional products.
