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Lead generation in sales is the process of identifying and attracting potential customers (leads) who have shown interest in a product or service, with the goal of converting them into paying customers.
Synonyms: prospect generation, customer acquisition, lead capture, sales lead generation
Lead generation is crucial because it helps businesses find and connect with potential customers, increasing the chances of making sales and growing revenue. Without a steady flow of leads, sales teams may struggle to meet their targets.
Sales teams use various methods to generate leads, including online marketing, social media campaigns, email outreach, events, and referrals. These leads are then nurtured through follow-ups and personalized communication to convert them into customers.
Examples include capturing contact information through website forms, offering free trials or demos, hosting webinars, and running targeted ads that encourage prospects to express interest.
