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Lead Capture in sales refers to the process of collecting contact information and relevant details from potential customers (leads) who show interest in a product or service. This information is used to follow up and nurture these leads towards making a purchase.
Synonyms: lead collection, prospect capture, customer lead capture, sales lead capture
Lead capture is crucial because it helps businesses identify and connect with potential customers. Without capturing leads, sales teams have no way to follow up or convert interest into actual sales, making it a foundational step in the sales funnel.
Lead capture typically involves using forms on websites, landing pages, or during events where visitors provide their contact details in exchange for something valuable, like a free ebook, newsletter, or product demo. This data is then stored in a Customer Relationship Management (CRM) system for sales teams to manage and nurture.
Common examples include online sign-up forms, newsletter subscriptions, webinar registrations, and contact forms on business websites. Each of these methods collects information that can be used to engage potential customers and move them closer to a sale.
