Customer Recruitment in sales refers to the process of attracting and acquiring new customers to buy a company's products or services. It involves strategies and activities aimed at identifying potential customers, engaging them, and converting them into paying clients.
Synonyms: customer acquisition, client recruitment, new customer acquisition, customer enrollment

Customer recruitment is crucial for business growth and sustainability. Without a steady influx of new customers, sales can stagnate, and the business may struggle to compete in the market. Effective customer recruitment helps expand the customer base, increase revenue, and build brand awareness.
Businesses use various methods for customer recruitment, including marketing campaigns, promotions, referrals, and direct sales efforts. Sales teams often collaborate with marketing to generate leads and nurture prospects until they are ready to make a purchase.