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Customer Acquisition in sales refers to the process of attracting and converting new customers to buy a company's products or services. It involves strategies and actions aimed at gaining new clients and expanding the customer base.
Synonyms: client acquisition, new customer acquisition, customer onboarding, customer recruitment
Customer acquisition is crucial for business growth and sustainability. Without acquiring new customers, a company cannot increase its revenue or market share. It helps businesses expand their reach and stay competitive.
Businesses use various methods for customer acquisition, including marketing campaigns, sales outreach, promotions, and digital advertising. The goal is to identify potential customers, engage them, and convert their interest into actual sales.
Examples include running social media ads to attract new buyers, offering discounts to first-time customers, hosting webinars to educate prospects, and using referral programs to encourage existing customers to bring in new ones.
