Voted #1 AI Writer
Permission Marketing is a marketing approach where businesses seek and obtain consent from potential customers before sending them promotional messages or advertisements. It focuses on building trust and delivering relevant content to an interested audience, rather than interrupting people with unsolicited ads.
Synonyms: opt-in marketing, consent marketing, permission-based marketing, authorized marketing
Permission Marketing helps build a positive relationship between brands and customers by respecting their preferences and privacy. It increases the chances of engagement and conversion because the audience has already shown interest.
Businesses use Permission Marketing by asking customers to opt-in to newsletters, promotional emails, or SMS alerts. This consent allows marketers to send targeted and personalized messages that are more likely to be welcomed.
