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A Growth Model is a structured approach or framework that businesses use to understand, predict, and drive their growth over time. It helps companies identify key factors that influence growth and guides decision-making to achieve sustainable expansion.
Synonyms: growth framework, growth strategy model, business growth model, growth plan model
A Growth Model is crucial because it provides a clear roadmap for businesses to follow in order to increase revenue, customer base, or market share. It helps companies focus on the most impactful growth drivers and allocate resources efficiently.
Businesses use Growth Models to analyze past performance, forecast future growth, and test different strategies. By understanding which actions lead to growth, companies can optimize marketing, sales, and product development efforts.
Common Growth Models include the AARRR (Acquisition, Activation, Retention, Referral, Revenue) funnel, the viral growth model, and the subscription growth model. Each model highlights different stages and tactics for driving growth.
