Growth Hacking is a marketing strategy focused on rapid experimentation across various channels and product development to identify the most effective ways to grow a business quickly and sustainably.
Synonyms: growth marketing, growth strategy, growth techniques, growth tactics
Growth Hacking is crucial for startups and businesses looking to scale quickly without large marketing budgets. It emphasizes creativity, data analysis, and innovative tactics to achieve fast growth.
Growth hackers use a mix of marketing, coding, and data analysis to test different growth strategies. This can include viral marketing, content marketing, SEO, email campaigns, and product improvements.
Examples include Dropbox's referral program that rewarded users for inviting friends, Airbnb's use of Craigslist to reach new users, and Hotmail's simple email signature promoting their service.