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Data-Driven Marketing is a strategy that uses data collected from customer behaviors, preferences, and interactions to make informed marketing decisions and optimize campaigns for better results.
Synonyms: data-informed marketing, analytics-driven marketing, data-centric marketing, data-based marketing
Data-Driven Marketing helps businesses understand their customers better, target the right audience, and improve marketing ROI by making decisions based on real data rather than assumptions.
Marketers collect data from various sources like website analytics, social media, and customer feedback. They analyze this data to create personalized campaigns, optimize ad spend, and improve customer engagement.
Examples include personalized email campaigns based on purchase history, targeted social media ads using demographic data, and A/B testing different marketing messages to see which performs best.
