A Business Development Plan is a strategic document that outlines the steps and actions a company will take to grow its business, increase revenue, and expand its market presence. It focuses on identifying new opportunities, building relationships, and creating strategies to achieve sustainable growth.
Synonyms: business growth plan, business expansion plan, growth strategy plan, business development strategy

A Business Development Plan is crucial because it provides a clear roadmap for growth. It helps businesses focus their efforts on the most promising opportunities, allocate resources efficiently, and measure progress toward their goals.
Companies use a Business Development Plan to identify target markets, develop partnerships, improve sales strategies, and launch new products or services. It serves as a guide for decision-making and helps align the team around common growth objectives.