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A Product Launch Roadmap is a detailed plan that outlines the key steps, timelines, and resources needed to introduce a new product to the market. It serves as a guide for coordinating marketing, sales, product development, and customer support activities to ensure a successful launch.
Synonyms: Product Release Plan, Product Launch Plan, Product Rollout Plan, Product Introduction Plan
A typical Product Launch Roadmap covers stages such as market research, product development milestones, marketing campaign planning, sales training, and post-launch support. It breaks down the launch into manageable phases with clear deadlines and responsibilities.
By providing a clear timeline and task list, the roadmap helps teams stay aligned and focused on launch goals. It ensures that marketing messages are ready, sales teams are prepared, and customer support is set up to handle inquiries, all timed to the product's release.
Activities might include finalizing product features, creating promotional content, scheduling product demos, training sales representatives, and monitoring customer feedback after launch. Each activity is scheduled to build momentum and maximize market impact.
