A Product Fulfillment Plan is a detailed strategy that outlines how a company will deliver its products to customers efficiently and on time. It covers all steps from inventory management, order processing, packaging, shipping, and delivery to ensure customer satisfaction.
Synonyms: Order Fulfillment Plan, Product Delivery Strategy, Fulfillment Strategy, Logistics Plan

A Product Fulfillment Plan is crucial because it ensures that products reach customers quickly and in good condition, which enhances customer experience and loyalty. It helps businesses manage logistics, reduce costs, and avoid delays or errors in delivery.
Companies use a Product Fulfillment Plan to coordinate their supply chain activities. This includes managing warehouses, selecting shipping partners, setting delivery timelines, and handling returns. It acts as a roadmap to streamline operations and meet customer expectations.
Examples include plans for e-commerce businesses detailing how orders are picked, packed, and shipped; retail companies coordinating inventory between stores and distribution centers; and manufacturers planning direct shipments to customers or retailers.