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A Product Distribution Plan is a detailed strategy that outlines how a product will be delivered from the manufacturer to the end customer. It is a key part of a Go To Market approach, focusing on the logistics, channels, and methods used to ensure the product reaches the target market efficiently and effectively.
Synonyms: Product Delivery Plan, Product Fulfillment Plan, Distribution Strategy, Product Logistics Plan
A well-crafted Product Distribution Plan ensures that products are available to customers at the right place and time, which directly impacts sales and customer satisfaction. It helps businesses optimize their supply chain, reduce costs, and improve market reach.
This plan guides decisions on selecting distribution channels such as direct sales, retail, online platforms, or third-party distributors. It also covers inventory management, transportation logistics, and delivery timelines to meet market demand.
Examples include using wholesalers to distribute products to retail stores, employing e-commerce platforms for direct-to-consumer sales, or partnering with logistics companies for efficient delivery. Each plan is tailored to the product type, market, and customer preferences.
