An Order Fulfillment Plan is a detailed strategy that outlines how a company will process, package, and deliver products to customers efficiently and accurately as part of its Go To Market approach.
Synonyms: Order Delivery Plan, Order Processing Strategy, Product Fulfillment Plan, Shipping and Delivery Plan

An effective Order Fulfillment Plan ensures customer satisfaction by delivering products on time and in good condition. It helps businesses manage inventory, reduce shipping errors, and optimize logistics, which are critical for successful market entry and growth.
Companies use an Order Fulfillment Plan to coordinate activities across warehousing, inventory management, order processing, and shipping. It integrates with sales and marketing efforts to meet customer demand promptly and supports scalability as the business grows.
Examples include direct shipping from warehouses, drop shipping from suppliers, or using third-party logistics providers. Each method is chosen based on product type, customer location, and cost considerations.