A Market Growth Plan is a strategic roadmap designed to expand a company's presence and increase sales within an existing market or new markets. It outlines specific actions, target segments, and resources needed to achieve sustainable business growth.
Synonyms: Market Expansion Plan, Growth Strategy, Business Growth Plan, Market Development Plan

A Market Growth Plan helps businesses focus their efforts on the most promising opportunities, optimize resource allocation, and stay competitive. It provides clear goals and strategies to increase market share and revenue.
Companies use a Market Growth Plan to identify growth opportunities such as new customer segments, geographic expansion, or product line extensions. It guides marketing, sales, and operational teams in executing coordinated efforts to achieve growth targets.
Examples include expanding into a new regional market, launching a new product variant to attract different customer groups, or increasing sales through partnerships and improved distribution channels.