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A Customer Acquisition Sequence is the step-by-step process a business follows to attract and convert potential customers into paying clients as part of its Go To Market strategy.
Synonyms: Customer Acquisition Process, Customer Acquisition Path, Customer Acquisition Workflow, Customer Acquisition Steps
The sequence outlines each stage a prospect goes through, from initial awareness of a product or service to making a purchase. It typically includes marketing activities like advertising, lead generation, nurturing through email or content, and sales engagement.
Having a clear sequence helps businesses organize their efforts efficiently, ensuring no stage is overlooked. It improves the chances of turning leads into customers by delivering the right message at the right time.
A common example is a digital marketing funnel: a user sees an online ad, clicks to a landing page, signs up for a newsletter, receives targeted emails, and finally makes a purchase. Each step is designed to move the prospect closer to buying.
