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A Customer Acquisition Funnel is a step-by-step process that businesses use to attract potential customers, engage them, and convert them into paying customers. It maps out the journey from the first interaction with a brand to the final purchase, helping companies understand and optimize how they gain new customers.
Synonyms: Customer Acquisition Process, Customer Acquisition Path, Customer Conversion Funnel, Sales Funnel, Customer Journey Funnel
The funnel represents different stages a potential customer goes through: awareness, interest, consideration, and decision. At the top, many people become aware of a product or service. As they move down the funnel, fewer people remain, but those who do are more likely to buy.
In a Go To Market plan, the customer acquisition funnel guides marketing and sales efforts. It helps teams focus on the right activities at each stage, such as advertising to build awareness or offering demos to encourage purchase decisions.
For example, an online retailer might use social media ads to attract visitors (awareness), send follow-up emails with product details (interest), offer discounts (consideration), and provide easy checkout options (decision). Each step is designed to move customers closer to buying.
