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A sales funnel is a step-by-step process that guides potential customers from first learning about a product or service to making a purchase. It helps businesses organize and manage how they attract, engage, and convert prospects into paying customers.
Synonyms: purchase funnel, conversion funnel, customer journey funnel, sales process
A sales funnel breaks down the customer acquisition journey into stages, typically starting with awareness, then interest, consideration, and finally the decision to buy. Each stage represents a different level of engagement and requires specific marketing or sales actions to move prospects closer to purchase.
Sales funnels help businesses focus their efforts on the right audience at the right time. By understanding where prospects are in the funnel, companies can tailor their messaging and offers to increase the chances of conversion. This structured approach improves efficiency and helps track the success of marketing campaigns.
