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Lead generation is the process of attracting and capturing potential customers' interest in a product or service, with the goal of converting them into paying customers. It is a key step in customer acquisition, where businesses identify and engage prospects who are likely to buy.
Synonyms: lead capture, prospect generation, customer lead generation, sales lead generation
Lead generation is crucial because it helps businesses build a pipeline of potential customers. Without leads, companies have no one to sell to, making it difficult to grow revenue and expand their market presence.
Businesses use various strategies to generate leads, including online marketing, content marketing, social media campaigns, email marketing, and events. These methods help attract prospects and collect their contact information for follow-up.
Examples include offering free ebooks or webinars in exchange for contact details, running targeted ads that direct users to sign-up forms, and hosting events where attendees register their information.
