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Customer segmentation is the process of dividing a broad customer base into smaller groups of individuals who share similar characteristics, needs, or behaviors. In customer acquisition, it helps businesses target specific segments more effectively to attract and convert potential customers.
Synonyms: market segmentation, customer grouping, audience segmentation, customer classification
Customer segmentation allows businesses to tailor their marketing and sales efforts to specific groups, improving the relevance of their messages and offers. This targeted approach increases the chances of acquiring new customers by addressing their unique needs and preferences.
Businesses use customer segmentation to identify high-potential groups and create personalized campaigns. Segments can be based on demographics, buying behavior, geographic location, or psychographics. This helps optimize marketing budgets and improve conversion rates.
