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A Customer Acquisition Funnel is a step-by-step process that businesses use to attract potential customers, engage them, and convert them into paying customers. It visually represents the journey a customer takes from first learning about a product or service to making a purchase.
Synonyms: sales funnel, conversion funnel, marketing funnel, customer journey funnel
The funnel helps businesses understand and optimize each stage of the customer journey, improving marketing efforts and increasing sales. By identifying where potential customers drop off, companies can make targeted improvements to boost conversion rates.
Businesses use the funnel to map out key stages such as awareness, interest, consideration, and decision. Marketing strategies and campaigns are tailored to guide prospects smoothly through these stages, ensuring more effective customer acquisition.
