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An influencer is a person who has the power to affect the purchasing decisions or opinions of others because of their authority, knowledge, position, or relationship with their audience, especially on social media platforms. Influencers create content that engages their followers and often collaborate with brands to promote products or services.
Synonyms: social media influencer, online influencer, brand influencer, digital influencer
Influencers play a key role in marketing and brand promotion by leveraging their trusted relationship with their audience. They help brands reach targeted groups more authentically than traditional advertising.
Brands partner with influencers to create sponsored content, product reviews, and endorsements. Influencers use platforms like Instagram, YouTube, TikTok, and blogs to share their opinions and experiences.
Examples include beauty vloggers, fitness coaches, travel bloggers, and tech reviewers who have built large followings and influence consumer behavior.
