A Brand Advocate is a person who actively supports and promotes a brand because they genuinely like and trust it. They share positive experiences and recommend the brand to others, often influencing potential customers through word-of-mouth or social media.
Synonyms: brand supporter, brand promoter, brand enthusiast, brand champion

Brand Advocates help build trust and credibility for a brand. Their genuine recommendations can influence others more effectively than traditional advertising because people tend to trust personal opinions.
Brands often encourage advocates by engaging with them, offering exclusive perks, or creating communities where advocates can share their experiences. This helps spread positive word-of-mouth and increases brand loyalty.
A happy customer who posts about their favorite product on social media, a loyal user who writes positive reviews, or a creator who shares authentic content about a brand they love are all examples of Brand Advocates.
What is the difference between a Brand Advocate and a Brand Ambassador? A Brand Advocate promotes a brand out of genuine support, often without formal compensation, while a Brand Ambassador is usually officially hired or paid to represent the brand.
Can anyone be a Brand Advocate? Yes, anyone who genuinely likes and supports a brand can become a Brand Advocate by sharing their positive experiences.
How do brands identify Brand Advocates? Brands look for customers who frequently share positive feedback, engage with the brand on social media, or recommend the brand to others.