On-Page SEO refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It involves optimizing both the content and HTML source code of a page to improve its visibility and relevance for specific keywords.
Synonyms: On-Site SEO, On-Page Optimization, Page SEO, Content SEO
On-Page SEO is crucial because it helps search engines understand the content of your page and determine if it is relevant to a user's search query. Proper on-page optimization can improve your website's ranking, increase organic traffic, and enhance user experience.
Content writers use on-page SEO techniques by incorporating relevant keywords naturally into titles, headings, and body text. They also optimize meta descriptions, use proper URL structures, and ensure the content is well-organized and easy to read.