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Off-Page SEO refers to all the activities and strategies performed outside of your own website to improve its search engine rankings. In content writing, it involves building the website's reputation and authority through external signals like backlinks, social media shares, and online mentions.
Synonyms: External SEO, Offsite SEO, Off-Page Optimization, Offsite Optimization
Off-Page SEO helps search engines understand how trustworthy and authoritative your content is by looking at signals from other websites. This can boost your content's visibility and ranking, driving more organic traffic to your site.
Content writers can support Off-Page SEO by creating high-quality, shareable content that naturally attracts backlinks and social media attention. Collaborating with influencers, guest posting, and promoting content on social platforms are common Off-Page SEO tactics.
