Inbound links, also known as backlinks, are hyperlinks from other websites that point to your content. They are crucial in content writing and SEO because they help search engines determine the relevance and authority of your content.
Synonyms: backlinks, incoming links, external links, referral links
Inbound links are important because they act as votes of confidence from other websites. The more quality inbound links your content has, the higher it can rank in search engine results, increasing visibility and traffic.
Content writers aim to create valuable, shareable content that naturally attracts inbound links. They may also engage in outreach to encourage other sites to link to their content.
If a popular blog links to your article about content writing tips, that link is an inbound link. Similarly, a news site referencing your research with a hyperlink is another example.