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A Content Pillar is a main topic or theme that serves as the foundation for a group of related content pieces in content writing. It acts as a central hub around which various subtopics and articles are created, helping to organize content and improve SEO by covering a subject comprehensively.
Synonyms: pillar content, content hub, topic cluster, content theme
Content Pillars help structure your content strategy by focusing on key topics that are relevant to your audience. They improve SEO by creating a strong internal linking system and making it easier for search engines to understand your website's content hierarchy.
Content writers create a main pillar page that covers a broad topic in depth. Then, they write multiple related articles or blog posts that explore specific subtopics linked back to the pillar page. This approach keeps content organized and boosts search engine rankings.
For a website about digital marketing, a content pillar might be "SEO Strategies." Related articles could include "Keyword Research Tips," "On-Page SEO Techniques," and "Building Quality Backlinks." Each article links back to the main SEO Strategies pillar page.
