Content Maintenance in content writing refers to the ongoing process of reviewing, updating, and improving existing content to ensure it remains accurate, relevant, and effective for its audience and search engines.
Synonyms: Content Upkeep, Content Management, Content Review, Content Updating

Maintaining content helps keep your website or blog up-to-date, improves user experience, and boosts search engine rankings by ensuring information is current and valuable.
Content maintenance involves regularly checking for outdated facts, fixing broken links, updating keywords, and enhancing readability to keep content fresh and engaging.
Examples include updating statistics in an article, revising product descriptions, correcting typos, and adding new information to reflect recent developments.