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Backlinking in content writing refers to the practice of creating hyperlinks from one website to another. These links, known as backlinks, help drive traffic, improve search engine rankings, and establish credibility for the linked content.
Synonyms: inbound links, incoming links, back links, hyperlinks
Backlinking is crucial because it signals to search engines that your content is valuable and trustworthy. The more quality backlinks your content has, the higher it can rank in search engine results, leading to increased visibility and traffic.
Writers include backlinks by linking relevant keywords or phrases in their content to authoritative sources or related articles. This not only provides additional information to readers but also helps improve the SEO of the content.
An example of backlinking is when a blog post about healthy eating links to a reputable nutrition website. Another example is an article referencing a study by linking directly to the original research paper.
