Anchor text is the clickable text in a hyperlink that users see and click on to navigate to another webpage or resource. It is usually highlighted and underlined to indicate it is a link.
Synonyms: link text, hyperlink text, clickable text, linked text
Anchor text helps both users and search engines understand what the linked page is about. Clear and relevant anchor text improves user experience by providing context and can boost SEO by signaling the topic of the linked page.
Writers use anchor text to link to related articles, sources, or references within their content. Effective anchor text is concise, descriptive, and relevant to the linked page, avoiding generic phrases like "click here."