Structured Data in AEO refers to a standardized format for providing information about a page and classifying its content to help answer engines understand and display relevant answers more effectively.
Synonyms: schema markup, structured markup, data markup, semantic markup
Structured Data helps answer engines like Google better understand the content of your web pages. This understanding allows them to provide more accurate and rich answers directly in search results, improving visibility and click-through rates.
Webmasters add structured data to their HTML using specific vocabularies like Schema.org. This markup highlights key information such as product details, reviews, events, and FAQs, enabling answer engines to extract and present this data as direct answers or rich snippets.
Common examples include marking up recipes with ingredients and cooking times, product pages with prices and availability, and articles with author and publication date. These help answer engines deliver precise answers to user queries.